I believe we can refer to the 1980s and 1990s as the two decades when we learned to
respect our food. Respect has connotations of both admiration and fear. While cuisine was
elevated to new, almost ridiculous heights, the media began bombarding us with stories
that made us pause to consider exactly what was on that fork as it entered our mouths.Although the medical community had long made us aware that
fats and cholesterol were unhealthy, few realized exactly how much of them we were eating
until the FDA began enforcing food labeling.
Not only could we read with horror the contents of
packaged foods at the supermarket, but restaurant chains were forced to provide the
nutritional information of their menus. Everything was loaded with fat, cholesterol and
the big poison sugar. Americans quickly realized that our diets were bound to kill
us.
We decided that simple foods, minus the rich
slatherings of butter and sauces, were preferable. Maybe a little grilled chicken.... that
is, until we found that charring foods actually added deadly nitrates.
If grilling, frying and sauteeing were dangerous,
perhaps just raw fruits and vegetables were the way to go. Sorry... the Department of
Agriculture was forced to release the bad news on how our food was raised. Then we worried
about pesticides on produce and hormones in our livestock.
The most frightening turn of events came in the
90s with the news that our food could be full of diseases. Cholera turned up in Gulf
oyster beds. Some foods were found to carry hepatitis. E-coli in the all-American burger
was killing people. It was all too frightening to consider. We wondered what we could eat
that was safe.
We dealt with these fears in a variety of ways.
Some people relied exclusively on organic produce and meats. Some ate less and
simultaneously launched into the fitness craze that swept the country. Some relied on
soybeans and their byproducts. Tofu sales increased dramatically. Some, of course, turned
a blind eye. But many decided to learn how to cook.
The 1970s had seen a real rise in people returning
to their kitchens, but in the next decade, home chefs became downright competitive. It
wasnt enough to be able to stir-fry like you were born in Shanghai or make the best
cassoulet in town. The chefs in France were developing nouvelle cuisine and cuisine
minceur in response to the fat scares, so American cooks followed suit. They learned to
make their portions smaller, their sauces from healthy reductions and to use a whole new
cornucopia of ingredients.
I personally learned in the 80s that food
snobbery had gotten out of hand when I was served in a home, mind you a veal
chop with crayfish, kiwi and raspberries napped with a yellow pepper puree. The cook in
question read Bon Appetit and Gourmet faithfully, watched all the TV cooking shows, had an
account at Williams and Sonoma, and considered himself a real chef. But he had obviously
missed the point: Real gourmet food should consist of simple foods, slightly enhanced.
Like many cooks, he had gone way beyond that.
Thankfully, most folks soon realized this, and
there was something of a backlash in the 90s. Food became less fussy, and a great
meatloaf and mashed potatoes became chic.
The general populace, however, working harder and
longer, still dashed around, eating on the run. Fast food sales continued to increase, but
we got a little more variety than in the past. Ethnic foods became mainstream. Pizza,
which 40 years earlier was largely unknown outside of some neighborhoods in large cities,
was the most widely consumed American food by 1986. Japanese hibachi-style
steakhouse and even sushi bars began to crop up across the country. Mexican food, whether
from Taco Bell or genuine restaurants operated by the huge wave of immigrants from across
the border, reached a craze status everywhere.
We returned the worlds favor by exporting
McDonalds to places as distant as Beijing and Moscow. I still shudder to think of
Parisians gulping down their Big Macs and considering them American cuisine.
Convenience was still extremely important to
Americans. Supermarkets began to carry such a variety of foods in their frozen sections
that you could pick up and nuke an entire dinner. Later, they took this a step further
and, in response to the growing number of gourmet stores and fresh markets,
began to add delis where you could purchase fully prepared meals.
Mail order companies got into the act in a big
way, too. Many of us receive many catalogs that are so specialized (I get one thats
just gourmet English muffins) that its now possible, with a phone and a
credit card, to eat well and never go near the kitchen. You can even order your groceries
online.
When I opened my restaurant in 1981, I still had
to rely heavily on seasonal produce. Today, given improved packaging and shipping, you can
have fresh strawberries, asparagus, peaches whatever your heart desires for
your New Years Eve party. It is truly a brave, new world in terms of food.
Given all the changes weve seen this century
in the types of food we consume and their preparation, what lies ahead?Will it be even
scarier in the 21st century, with new diseases discovered monthly in the food chain? Will
we have enough to feed ourselves?