Rowan United Way sets 2013-14 campaign goal at $1.8 million

The Rowan County United Way has set its goal for the 2013-14 campaign at $1.825 million, said campaign chairman Dr. Jim Duncan.

He said the campaign cabinet took the current economy into consideration when deciding on this year’s campaign goal. The new goal is slightly higher than what the community pledged during the 2012 campaign. The 2012 goal was $1.78 million and with a last minute surprise gift, the agency was able to surpass its goal with $1.8 million.

Duncan said the goal was “based on the needs of the 15 agencies and also looking at the condition of the economy and what we expected to receive this year.”

He said the United Way doesn’t want to have to turn any agency away from being able to continue its services. Duncan said he’s very optimistic the United Way will meet its goal this year.

Through community giving, the United Way was able to help more than 72,050 people who received services from a United Way partner agency.

Since January, Duncan and many of the cabinet members, board and staff have met with various businesses and individuals to talk to them about the United Way.

“I’m trying to provide enough awareness so that everyone will have an opportunity to say they want to take ownership and be apart of the campaign,” he said.

Duncan said he understands people are facing economic challenges, but reminds them the minimum contribution that would help tremendously with the campaign is $1 a week for the entire year, which equals out to a $52 contribution.

“It’s a real challenge this year. A lot of the agencies are losing state and federal funding and we are seeing how we can help take up that slack. We are really trying to take care of our own and really provide for those agencies,” Duncan said.

This year’s campaign theme is Raised Here, Stays Here. The theme is a nod to raising money that benefits local organizations.

Duncan, who has also been in the ministry for years, said there’s one passage in the bible that has been his motivation and drive — Psalm 118:25. The passage says “Lord save us, Lord grant us success.”

“I have felt this is something the Lord has directed me to spend my year on,” he said.

The United Way kick off event will be Friday, Sept. 6 signaling the official start of the campaign. The day of the kick off has been proclaimed by the Rowan County Commissioners and the Salisbury City Council to be Raised Here, Stays Here Day. In order to go along with the campaign’s farm theme, residents are encouraged to wear blue jeans on that day.

For more information about the campaign, visit .

Contact reporter Shavonne Potts at 704-797-4253.

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