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Cheerwine crowns first 'Czar of Chillocity'

Sunday, January 10, 2010 3:00 AM | Printer friendly version | E-mail to a friend |

After kicking off a contest in September to find a UNC-Chapel Hill student to represent the brand, Cheerwine has announced it has crowned sophomore Lauren Odom of Hendersonville as its first "Czar of Chillocity."

Odom will be rewarded for hanging out, mingling and sampling Cheerwine at specified events and popular student hangouts in 2010, spreading "cheer" and helping to fuel a grassroots movement on campus.

Students who wanted to be considered for the position uploaded videos of themselves explaining why they'd make the best Czar. Cheerwine selected finalists, featured their videos on the Web site for voting and went to Chapel Hill to interview each before selecting a winner.

As Czar, Odom will have a chance to earn $1,000 for going to Cheerwine-selected events. Cheerwine is hoping to expand its "Czar of Chillocity" ambassador program to a second college in North Carolina. You can view Odom's winning video at CheerwineCzar.com.

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