Cheerwine has new citrus flavor

Published 11:56 am Thursday, July 2, 2015

Salisbury-based Cheerwine has a new flavor — Squeeze.

Cheerwine Squeeze is regular Cheerwine with a citrus flavors: lemon, lime and orange, according to a press release from the company. It comes in 2-litter bottles and 20-oz bottles and costs the same as regular Cheerwine. It is available at major retailers.

“It’s all about giving consumers what they want, when they want it,” Tom Barbitta, Cheerwine senior vice President of marketing, said.

Cheerwine is owned and distributed by the Carolina Beverage Corp. and Cheerwine Bottling Co.