Clifford Peeler recited this stirring Robert Browning poem at a Salisbury Civitan Club banquet years ago, on the occasion of his and wife Lillian’s wedding anniversary. It was a classic Clifford Peeler moment, and one that showed what a classic he himself was.

Peeler, who died Friday at the age of 96, bespoke a gentility and grace that few in this generation can match. He had a prodigious memory, a kind heart and a keen business sense. Today the Cheerwine soft drink that his father helped invent is still alive and bubbling, the leading product of a family-owned company that continues to grow under the leadership of his grandsons.

Peeler took a conservative approach to business, expanding Cheerwine’s territory slowly and from the perimeter. But the company remained stable decade after decade, and it stayed in family hands. The soft drink has grown beyond being a Salisbury staple and is now distributed well beyond.

Peeler was generous in his involvement in the community, lending his judgment and expertise to Salisbury City Council, Catawba College, the Civitan Club and other organizations —and setting records along the way. But it was not just longevity that brought Peeler rewards; he earned his kudos through steadfastness and wisdom, character and humility.