Forgive Salisbury native Richard Cress if he mentions casually that hes cracking
people up in Philadelphia these days.But
dont doubt it.
He is with the cracked Liberty Bell.
Especially now that hardy souls have braved the
snows of Iowa and New Hampshire (did either get as much snow as North Carolina?)and put
next summers big GOP show firmly on the road to the City of Brotherly Love.
Thats where the Republicans will nominate
their first presidential candidate in the new century during the hot and humid dog days
from July 31 to Aug. 3.
And what better symbol for Philadelphia to use to
promote the GOP convention and their own history-rich town than that wonderful, venerated,
old, cracked bell?
Its a dead ringer for the city, the
Philadelphia Inquirer deadpans, and its recognized all over the country.
And in Philadelphia that bell is already
everywhere on taxicabs, T-shirts, shot glasses, baseball caps, tote bags, phone
books. You name it and youve got it.
But everywhere got bigger after the RevGroup, a
graphic design firm where the 1983 West Rowan High School graduate is now senior design
associate, won the right to create the logo for Philadelphia 2000.
Philadelphia 2000 is a non-partisan committee of
business and civic leaders formed to woo Republicans or Democrats to make their own
history in the birthplace of the United States.
They got the Republicans, but they werent
through. Now theyre doing what they can to make all the bells ring for the
convention and their city before, during and after the fireworks.
So of course they needed a logo.
The criteria?
It had to be red, white and blue.
It had to include the words Philadelphia and 2000
and the bell.
It had to be dramatic enough to wave on a street
banner and simple enough to grace a business card.
And RevGroup which means Richard and
company did all that and more.
They put a white bell on a blue background with a
bold red crack that looks a little more like a lighting bolt than a crack.
Of course.
A bolt of lightning symbolizes a spark of light
and imagination and connects (no matter how subliminal the connection is)the bell and
Philadelphia to Ben Franklin and kites and electricity and your first history book.
Instead of a clapper, they used a star. Why?
Because a star symbolizes the future and
refers to the flag and the country and birth, the birth of democracy.
And Richard, son of the Rev. and Mrs. James Cress
of Salisbury, is no stranger to imagination which is behind it all.
He doesnt remember when he wasnt
creating his own comic strips.
I always imagined I could be the next
Charles Schultz, he says. Cress headed that way early, drawing, drawing all the
time, winning prizes with a fictitious Dry Gulch, S.D., he designed and built in the
eighth grade. He won sculpture awards at Governors School when he was at West Rowan
and studied oils and watercolors at the Waterworks Visual Arts Center and learned about
artists like Picasso and Van Gogh and Matisse.
And by the time he got to college ...
Ihad no idea what graphic design was,
he says. Even though Id been doing things leading in that direction,
even though he never considered a career as a painter or showing his work in a gallery,
even though he didnt remember a time when he wasnt drawing and painting.
But he wasnt thinking comics books either.
He was thinking about Virginia Commonwealth
University in Richmond, Va., because of its art program. When he graduated from West Rowan
High he figured the program would help him find his place in the art world.
And it did.
Its art curriculum exposed students to so many
kinds of visual media to film and video, to photography and illustration. And to
graphic design.
I was interested in all of it, he
says. I wanted to take a little of everything. Maybe Id go into animation, or
do illustrations, but then I really got interested in graphic design because it was an
area where you could work with all those areas, too and with other artists and
photographers. And I could do some of it myself.
A graphic designer has to have an awareness, at
least, of all those fields, so for an artist who wants to have it all, what could be
better?
Hes happy with what he does every day.
Hes had enough work recognized, locally and nationally, to know he made the right
decision. And the projects he works on now in Philadelphia the Philadelphia
Orchestra, the city of Philadelphia, the Pennsylvania Convention Center are
satisfying in a very personal way.
Wherever you go, you see things youve
been involved in.
For a year after college, he stayed in Richmond
designing a book of trails for the National Park Service. Then he went to Washington for a
graphic design job in 88 and moved to Philadelphia in 1993 when his
wife-to-be, Polly McKenna, returned to graduate school at the University of the Arts.
There he met Alina Wheeler, president of RevGroup.
We immediately hit it off, he says,
and he joined her six-person staff as senior design associate.
RevGroup the rev plays on the
French word for dream and the English word for acceleration specializes in
identity. That means it helps businesses and organizations define who they are and what
they do.
We work ... to accelerate their vision and
their success, Richard says, and has done that for some of the biggies, like IBM,
Dun and Bradstreet, Campbell Soup and Philadelphia 2000.
When you think of a logo for a company, you
think of AT&T or Nike. They look so simple. They seem to be done very quickly.
But thats not the way it happens.
Before we even start sketching and designing
what the logo will look like, Richard says, a graphic designer studies and analyzes
what the company does, prints, produces and how it wants to be perceived by the
public.
With Philadelphia 2000 that was a long process.
The city is not only trying to put on and
promote the Republican convention but also the city itself, he says. Its
been in a real revival during the last six or seven years with proposals for a new
convention center, new performing art centers, new theater. It wants to be a major
northern city.
And that kind of work is not what Richard Cress
knew anything about when he was growing up in Rowan County.
Im not doing cartoons now, he
says, a hint of wistfulness in his voice. Sometimes he wishes he were. Theres
a real joy to sketching and drawing cartoons. And dream about them turning into
movies and ...
But then he laughs.
Thats like wishing you could be a rock
star. That happens to a very small number.
He still draws a lot and uses pictures and words
to communicate a message, but the final product doesnt look like a drawing, so
its hard for people to connect it to your hand.
But it is connected to his hand.
And his brain and his heart and all the people he
works with and the past and the future.
Philadelphia 2000s cracked Liberty Bell is
already on letterheads, business cards and media kits. And by the time the GOP convention
delegates arrive in the city next summer, it will probably be ringing its message of
welcome on banners all over the city.
Now is that satisfying or what?